Obi Cubana, Nigeria’s renowned billionaire businessman, recently ignited social media conversations when he revealed his next-of-kin. His announcement, featuring his son, Alex, raised eyebrows and prompted discussions about family dynamics, inheritance, and societal expectations.
In Nigerian culture, choosing a next-of-kin is a significant decision, often tied to legal and financial implications. While it may appear to be a straightforward matter, family members and the public alike sometimes read deeper meanings into these choices, leading to discussions on favoritism, succession planning, and family unity.

Cubana’s revelation was met with mixed reactions. Some online users praised the businessman for making his decision public, while others questioned its impact on other family members, particularly his eldest son, Chidi, who had earlier hinted at being the next-of-kin in a lighthearted TikTok video.
Beyond the viral reactions, Cubana’s post sparks a larger dialogue on how African families navigate wealth transitions. Traditionally, succession in African households is centered around first-borns or sons, but modern perspectives are challenging these norms. Many wealthy individuals are now making unconventional choices based on personal trust and competence rather than traditional hierarchies.
Cubana’s story serves as a reminder that family decisions—especially those tied to inheritance—carry emotional weight. While social media users may debate its merits, the ultimate truth remains: the best next-of-kin is the one entrusted with upholding a family’s values and legacy.