In Lagos, Nigeria, where tradition meets innovation, Oluwafemi Clothings is shaping the future of menswear for modern professionals. With nearly two decades in the industry, Oluwafemi Opeoluwa Okeowo has built a brand renowned for its stylish yet affordable menswear. What sets Oluwafemi Clothings apart is its unique approach to blending fashion with technology through WhatsApp Business.
Since 2018, Okeowo has been leveraging the WhatsApp Business App to create seamless digital customer experiences. From the Catalog feature that lets customers browse and select outfits in-app, to the Quick Replies for fast communication, WhatsApp has transformed how Oluwafemi Clothings operates. The Story feature, serving as a sales funnel, keeps customers engaged with updates about new arrivals, deals, and behind-the-scenes moments—all within the app.
With locations in Opebi, Victoria Island, and Ikoyi, the brand utilizes a single WhatsApp number across its three stores. This unified system ensures consistent service, allowing staff to complete transactions seamlessly while customers enjoy a streamlined shopping experience.
Okeowo firmly believes that technology like WhatsApp Business is indispensable for scaling businesses. He describes it as the ultimate free tool for communication and digital storefronts, available to anyone with a smartphone. His advice for other business owners? Embrace WhatsApp Business or risk being left behind in the modern market.
Oluwafemi Clothings is not only tailoring suits but tailoring the future of fashion for Nigeria’s evolving professionals, serving as a model for how local brands can use technology to grow sustainably.
