Konga, one of Nigeria’s leading e-commerce groups, is set to revolutionize the media and commerce landscape with the launch of its AI-powered FM radio station in Lagos. This groundbreaking initiative, scheduled to debut in January 2025, will be Africa’s first Hit Music and Commerce Station, blending technology, entertainment, and commerce to create impactful connections across the continent and beyond.
The new station, KongaFM, aims to empower brands, distributors, and Original Equipment Manufacturers (OEMs) by providing a pioneering platform to connect with untapped markets. This innovative approach promises to revolutionize commerce in real-time, offering businesses a new avenue for product visibility and market penetration. In addition to its commercial benefits, KongaFM will deliver non-stop hit music, ensuring listeners enjoy a unique mix of entertainment and commercial opportunities.
KongaFM will complement Konga’s existing TV arm and other media services, positioning the brand as a dominant force in marketing communications. The platforms are expected to create synergies that set new benchmarks for how entertainment and commerce converge in Africa while streaming globally.
While the full details and official announcements are expected in January 2025, the anticipation around the launch continues to grow. Industry experts and media enthusiasts eagerly await what is already being hailed as the next major evolution in Africa’s media and commerce space.
