Nigerian music has firmly established itself on the global stage, achieving an unprecedented financial milestone in 2024. According to Spotify’s Loud & Clear report, royalties generated by Nigerian artists crossed a staggering ₦58 billion—a figure that more than doubled from the previous year and marked fivefold growth compared to 2022.
This remarkable achievement is not just a number; it tells a story of resilience, creativity, and the global love for Afrobeats. Jocelyne Muhutu-Remy, Spotify’s Sub-Saharan Africa Managing Director, remarked, “The incredible growth of Nigerian music, both locally and globally, is a testament to the talent and creativity within Nigeria, and we are proud to support its continued rise.”
Key highlights from the report include:
- Global Reach: Nigerian artists were discovered by first-time listeners over 1 billion times on Spotify in 2024.
- Playlist Domination: More than 1,900 Nigerian artists were featured on editorial playlists—a 33% increase compared to 2023.
- Global and Local Streams: A significant portion of the royalties came from listeners outside Nigeria, while local consumption of Nigerian content grew by 206% year-over-year.
The cultural influence of Nigerian music continues to thrive, with users globally curating approximately 250 million playlists featuring Nigerian artists. The Naija sound is no longer confined to borders; it has become a universal language that transcends cultures and continents.
As listeners worldwide groove to hits from artists like Burna Boy, Wizkid, Rema, and others, the future of Nigerian music looks brighter than ever. This explosive growth is a celebration of Nigeria’s artistic innovation and a promise of even greater things to come.
