On February 13, 2025, MTN Nigeria issued a public apology to its customers following widespread backlash over a sudden 200% increase in the price of its 15GB digital bundle plan. The telecommunications giant acknowledged the mistake and appealed for forgiveness. In a statement posted on its official social media platforms, MTN admitted to miscalculating the pricing adjustment and reassured customers of its commitment to better service in the future. The company’s message read:
“To our 15G digital bundle lovers, You dey vex. We know. We know how upsetting it must have been to suddenly wake up to a 200% increase on your favourite digital bundle. We could share several reasons, and provide explanations, but omo, all that one na story. We don cast. We get it and admit it. Let’s just say na mistake. In this love season, don’t stay angry with us. Please forgive and forget. You matter die, and we will never stop showing you how much. Let’s continue our relationship. Thank you for your understanding.”
The apology comes amid growing customer dissatisfaction and backlash over the sudden tariff hike, which saw the 15GB weekly data plan jump from ₦2,000 to ₦6,000. The controversy has fueled calls for boycotts and increased scrutiny of telecom pricing regulations in the country.
In response to the outcry, MTN acknowledged customers’ frustrations in an informal message shared on its social media platforms. The company assured users that their concerns were being heard and sought to ease tensions over the sharp price hike.
Despite the apology, customers are now waiting to see whether MTN will reverse the price hike or provide compensation. Many have called for more transparency in pricing decisions to prevent future shocks. MTN Nigeria has yet to clarify whether the increase was intentional or a technical error. However, with the public outcry and its admission of a mistake, the company may be forced to review its pricing strategy to regain customer trust.
