The much-awaited Big Brother Naija Season 10 officially begins tonight with a record-breaking ₦150 million grand prize, the biggest in the show’s history. Fans across the continent are set for another thrilling ride of drama, romance, games, and surprises as housemates enter a newly unveiled luxury mansion.
This year’s theme, “The Next Level,” reflects a major upgrade in every aspect of the show; from the futuristic interior design of the house to the scale of the tasks and audience engagement. The house, revealed during a special preview segment, features sleek aesthetics, bold colors, advanced technology, and new sections including a wellness lounge, digital diary room, and a second-level deck.

The launch show, hosted by the ever-stylish Ebuka Obi-Uchendu, will unveil the first batch of housemates set to battle for fame, fortune, and fan loyalty over the next few months. The live premiere is expected to introduce multiple twists that could shake up alliances and viewer expectations right from day one.
Social media is already buzzing with anticipation, and the #BBNaija10 hashtag is trending as fans eagerly await the identities of the new contestants. Viewers can catch the launch live on Africa Magic channels and on DStv, GOtv, and Showmax platforms.
With high stakes, a bold new house, and a record prize at hand, BBNaija Season 10 promises to be the most explosive edition yet.