Afrobeats superstar Davido Adeleke is stepping into new territory as he expands his influence beyond music to invest in Nollywood. The award-winning artist recently revealed his plans to back several film projects this year, showcasing his commitment to fostering growth in the African film industry.
During a candid conversation, Davido explained that his background in business marketing has always kept him connected to the entertainment world, even beyond his music career. He reflected on how his creative journey might have taken a different path had he not become a global music icon.
“I studied business marketing, so I would have still been in the entertainment space, but probably more behind the scenes,” he said. This shift into filmmaking aligns with his deep-rooted passion for storytelling and innovation.
Davido also hinted at a partnership with his director, Dammy Twitch, to bring fresh ideas to life, including some series in the works. Recognizing the challenges faced by the African film industry, he expressed a strong determination to revitalize the space and explore its untapped potential.
Not only is Davido venturing into production, but he also teased fans with his acting skills, reminding everyone of his roles in some of his iconic music videos, like “Jowo” and “Nwa Baby.” His statement, “I can act for real,” adds a thrilling layer of anticipation for his followers eager to see him take on the silver screen.
As the entertainment powerhouse sets his sights on Nollywood, fans and industry insiders alike are excited to see how this new chapter unfolds. Could Davido be the bridge between Afrobeats and Nollywood that propels African storytelling to the global stage? Only time will tell, but one thing is certain: Davido’s vision is reshaping the narrative of African entertainment.
