In a groundbreaking collaboration, the Filmhouse Group, Africa International Film Festival (AFRIFF), and the University for the Creative Arts (UCA) have launched an initiative aimed at nurturing the next generation of Nigerian talents in the creative sector. This partnership, which commenced on February 24, 2025, seeks to provide secondary school and university students with hands-on industry experience in film, animation, and fashion.
The five-day training program, spearheaded by AFRIFF, introduces students to various career opportunities within the creative industry through interactive sessions with leading professionals. Notable industry figures such as Chioma Ude, Founder of AFRIFF; Ladun Awobokun, Chief Content Officer at FilmOne Entertainment & Filmhouse Group; and Marshall Michelle, Program Director for Fashion Image & Fashion Photography at UCA, are set to share invaluable insights on different career pathways.
One of the event’s highlights is a fireside chat titled “The Business of Film,” featuring Chioma Ude and Ladun Awobokun. Scheduled for February 26, 2025, this discussion will delve into the intersection of creativity and commerce, providing students with essential knowledge on industry trends and professional opportunities.
Beyond the collaboration with UCA, AFRIFF has also partnered with the Lagos State Government to drive youth empowerment and skills development. This initiative aligns with the state’s broader strategy to leverage economic and cultural opportunities, particularly during the annual “Detty December” tourist season.
Kene Okwuosa, CEO of Filmhouse Group, emphasized the importance of talent development: “Sustaining the Nigerian entertainment industry requires investing in young creatives. This initiative reflects our commitment to fostering Africa’s creative sector.” Similarly, Chioma Ude reaffirmed AFRIFF’s dedication to mentorship and industry exposure for emerging talents.
This collaboration promises to be a transformative experience for young Nigerian creatives, equipping them with the skills and knowledge needed to thrive in the dynamic world of film, animation, and fashion.
